Services

Research and Strategic Planning: Supporting client business goals through breakthrough campaigns rooted in research, driven by creativity and designed to deliver results; strategically leveraging and complementing advertising, stimulating partnerships and increasing value; performing media audits, market research, focus groups, omnibus surveys, brand and competitive landscape assessment, SWOT analysis, scenario planning, trend forecasting, strategic affiliations and target audience analysis.

Communications: Media training, viral and guerilla marketing, trade show marketing, internal communications, image and positioning campaigns, economic development, issues and crisis management, product introductions, sports marketing, cause-related and advocacy programs.

Media Relations/Publicity: Executing high-impact media exposure on local, national and international levels based on client goals and positioning via extensive media contacts and relationships; running news bureau operations, video and radio news releases, b-roll, satellite media tours, press conferences, editorial briefings, speaking engagements, speakers bureau, print, online and broad cast placements, media materials development, online publicity and promotion.

New Media: Taking advantage of the latest information technology to communicate client messages with online media and social communities, such as e-mail campaigns, viral marketing, blogs, webcasts, websites, podcasts, vodcasts, text messaging and RSS feeds.

Special Events: Creating and implementing attention-generating events to promote brand messaging and product launches, including grand openings, product launches, trade shows, press events, employee meetings, word-of-mouth (WOM) promotions, guerrilla marketing and seminars.

Strategic Partnerships and Promotions: Securing media, retail, product or other partners for sweepstakes, contests, giveaways or corporate tie-ins to generate high-impact awareness.

Creative/Technical: Speech writing, technical writing, website/blog content, media kit design and production, AV films and presentations, public service announcements, newsletters and brochures.

International and Multi-Cultural Marketing: Global media outreach reach through proven resources and the Worldcom Group connections to promote client penetration of key international markets; multi-cultural expertise to gain greater awareness with special interest groups, such as Hispanic, Latin, African-American and Asian American audiences in North and Latin America.

Issues Management and Crisis Communications: Planning, training and managing issues and crisis situations that have the potential to disrupt business operations and cause financial turmoil; delivering and implementing recovery programs to offset negative perceptions and working seamlessly with clients and client partners to re-build damaged reputations.